Case Study
Client: Special Effects International
Location: Hotel Corinthia, grand ballroom
Service: Custom LED display integrated into the set wall
The challenge
The Grand Ballroom of the Corinthia Hotel is one of the most elegant event venues in Budapest. In such an environment, bare technical equipment (scaffolding, cables, black frames) can seem out of place. The concept of the client agency, Special Effects, was an exclusive stage design that combines classic elegance with digital content.
The task:to millimeter-precisely integrate a large, custom-printed physical set wall with an LED display so that it does not 'stick out' but forms an organic part of the wall.
The solution: the "invisible" integration
The ADAM team focused on precision construction:
- Hybrid integration:We did not settle for placing the display in front of or behind the wall. We physically integrated the LED wall into the printed set, bringing the digital content and static graphics into the same plane.
- Frameless experience:We perfectly blended the edges of the LED panels with the cutouts of the set, making the projected image (the speakers and presentations) appear as if the wall itself was coming to life.
- Brightness calibration:Alongside the Corinthia crystal chandeliers and the decorative lighting, we adjusted the brightness of the LED wall to remain contrasting but not blinding to the cameras and the audience, harmonizing with the atmosphere of the room.
Results in numbers
- 100% integration:Seamless fit between printed and digital surfaces.
- Full HDresolution "window" for digital content.
- 4-hourprecision construction to protect fragile decorative elements.
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Client feedback
"The key to our creative concept was that the technology should not dominate the room, but rather blend into the elegant environment. The ADAM Media team executed the vision with engineering precision – the LED wall fit perfectly into the envisioned graphics."